Best Of The Best Top Advice From 10 Marketing Experts

Best Of The Best Top Advice From 10 Marketing Experts Our favorite thing about hosting the Actionable Marketing Podcast is picking the brains of marketing heroes. So, we’re absolutely blown away by the amazing marketers we’ve gotten to learn from over the past two years. To our listeners, you’re the reason we do this. It’s all about bringing the best of the best to you. To celebrate the 100th episode of AMP, here are some of our favorite guests, takeaways, and thoughts from more than 60 hours of marketing gold! Some of the highlights of the show include: Janna Maron: No more frustration by banking content and scheduling it to auto publish; publish less, but at higher quality Michael Brenner: The most compelling way to guide everything you do as a marketer what’s in it for the customer, colleague, and company? Brian Clark: His biggest marketing mistake was the curse of knowledge a cognitive bias where you assume the audience knows certain things you know Noah Kagan: Helped Mint scale to its first 100,000 users in less than a year; what’s your goal and timeline? Andrea Fryrear: Marketers are asked to do new projects all the time, but prioritize and simplify backlog of projects to be successful; plan your work, work your plan Joanna Wiebe: Describes how to go deeper than Calls To Action and into Calls To Value; clearly articulate the ultra-specific value on the other side of a click Tim Soulo: You should write 2,000+ word articles to rank in search engines, but people don’t want to read they want answers to questions to solve problems Nir Eyal: Psychology of habit formation and how marketers can capitalize on it; every product you use is to modulate your mood and alleviate pain Jeff Goins: Four qualities in best-performing posts piece is well written, contains a compelling promise, keeps that promise, and wows reader with value Rand Fishkin: Remarkable customer research determines TRUE influencer status and who to partner with for co-promotion; share what audience values If you enjoy AMP, write a review on iTunes and send a screenshot of it to be entered into a drawing to win the 100th episode giveaway, which includes a $100 swag package, bundle of three marketing books, and $50 Amazon gift card! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Links: How To Create A Bank Of Content (And Plan Ahead) With Janna Maron From Smart Passive Income 3 Questions To Guide Your Marketing Program With Michael Brenner From Marketing Insider Group Copyblogger’s Best Advice On How To Scale To 8 Figures With Brian Clark From Copyblogger How To Grow From 0 to 1 Million Customers With Noah Kagan From SumoMe and OkDork How To Use Agile Project Management To Organize Your Marketing With Andrea Fryrear From AgileSherpas How To Use Conversion Psychology To Get Better Results With Joanna Wiebe From Copyhackers How To Get Your Content To Rank #1 On Google With Tim Soulo Of Ahrefs How To Use The Psychology Of Habit Formation To Be A Better Marketer With Best-Selling Author Nir Eyal How To Use A Scorecard To Create More Effective Content With Jeff Goins From Goins, Writer How To Do Remarkable Customer Research With Rand Fishkin From SparkToro Quotes: â€Å"Imagine no more frustration. No more fire drills. And tons of opportunity to plan ahead and shift future projects around easily.† Janna Maron â€Å"What’s in it for the customer, the colleague, and the company can really get you to a point where you’re going to end up not doing things that don’t work and serve your customers.† Michael Brenner â€Å"You have to find a way to stand out. Theres more than just the amount of value in the content. Theres your voice, the way you connect with the audience, all of that is important.† Brian Clark â€Å"Really limiting our work and focusing in is the only way we’re gonna get to the point of doing really good, high-quality work that’s focused on the audience.† Andrea Fryrear â€Å"It’s not about length it’s about delivering the value and persuading the people that you can solve their problem in as less words as possible.† Tim Soulo

The Difference Between Transgender and Transsexual Women

The Difference Between Transgender and Transsexual Women Transgender and transsexual are commonly confused terms that both refer to gender identity. Transgender is a broader, more inclusive category that includes all individuals who do not identify with the gender that corresponds to the sex they were assigned at birth. Transsexual is a more narrow category that includes individuals who desire to physically transition to the sex that corresponds with the gender with which they identify. (Note that the word gender is usually used to refer to social and cultural roles, while sex refers to physical attributes.) All transsexual persons are transgender. However, not all transgender persons are transsexual. Transgender women are sometimes referred to as trans women. Some may also be known as male-to-female transsexuals, MTFs, transsexual women, transgirls, or tgirls.  The term transsexual  originated as a medical term  and is  sometimes considered pejorative. It is always best to ask a person which term is preferred. Transgender vs. Transsexual   Although they both refer to gender identity, transgender and transsexual are terms with distinct meanings. That they are often used interchangeably has led to some confusion. In most cases, a transgender woman is a woman who was designated (also commonly referred to as assigned) male at birth but who identifies as a woman. Some transgender women may use the term AMAB (assigned male at birth) in describing their identity. She may take steps to transition, but these steps do not necessarily involve surgery or physical alterations. She may dress as a woman, refer to herself as a woman, or use a feminine name. (Note that some trans men may use the term AFAB, or assigned female at birth.) Not all transgender persons, however, identify with the man/woman, masculine/feminine binary. Some identify as gender nonconforming, nonbinary, genderqueer, androgynous, or third gender. For this reason, it is important never to assume that a transgender person identifies with a particular gender nor to assume what pronouns a person uses. Transitioning A transsexual woman is one who desires to physically transition to the sex that corresponds with the gender with which she identifies. Transitioning often includes taking hormones to suppress the physical characteristics of her assigned gender. Many transsexual women in the U.S. take hormone supplements, which can promote breast growth, change vocal pitch, and contribute in other ways to a more traditionally feminine appearance.  A transsexual might  even undergo gender reassignment surgery (also referred to as gender confirmation surgery or gender affirming surgery), where the anatomical features of the gender and sex assigned at birth are physically altered or removed. Strictly speaking, theres no such thing as a sex change operation. A woman can elect to have cosmetic surgeries done to alter her physical appearance to match conventional norms associated with the gender with which she identifies, but anyone can have these procedures done, regardless of their gender identity. These surgeries are not limited to transsexual people. Gender Identity vs. Sexual Orientation Gender identity is often confused with sexual orientation. The latter, however, refers only to a persons enduring emotional, romantic or sexual attraction to other people and is not related to gender identity. A transgender woman, for example, may be attracted to women, men, both, or neither and this orientation has no bearing on her gender identity. She may identify as gay or lesbian, straight, bisexual, asexual, or may not name her orientation at all. Transgender vs. Transvestite Transgender women are  often incorrectly identified as transvestites. A transvestite, however, is an individual who wears clothing primarily associated with  the gender with whom he or she does not identify. A man may prefer to dress as a woman, but this does not make him transgender if he does not identify as a woman.

Letter to the King Essay Example | Topics and Well Written Essays - 500 words

Letter to the King - Essay Example While attending the University of (), I was chosen as a Student Ambassador and carried out my duties effectively. I proceeded to post- graduate studies at Mitt Universitetet, where I received a Master Degree in Political Science. My Master’s thesis was focused on the political and economical impacts of the recent financial crisis on European Union countries. After graduation, I worked in the Department of Integration at the City of Sundsvall as a Project Manager on a six (6) month project co-financed by the European Union and the city. The objective of the project was to determine level to which immigrants have integrated into the Swedish society. The study primarily focused especially on Muslims immigrants. The project also sought ways and avenues to promote and encourage more immigrants to willingly integrate into their host societies. Whilst in Sweden, I have maintained good contacts in Morocco and in (name of city), the city where I live in Sweden. My experience coupled with my desire to serve my country is the reason why I contacted the Embassy of Kingdom of Morocco in Stockholm. As an active member of the Swedish Social Democratic Party, one of the most influential political organizations in Sweden, I am aware of the actions and unchecked determinations of a separatist group Polisario, which is very active in Sweden. It is no secret that Polisario and its members have canvassed and receive both financial and other forms of support from Swedes who sympathize with them. Polisario has convinced a majority of Swedes that their actions and agenda are for the benefit of the Moroccan people. In doing so, organizations like Polisario have succeeded in ‘branding’ the Kingdom of Morocco as not being a democratic and popular country, and in so damaged the reputation of Morocco. Your Majesty, it is my opinion that the Embassy of Morocco has not successfully articulated or defended your policies or Morocco’s reputation. As a direct

Describe the elements of the communication process and explain the Term Paper

Describe the elements of the communication process and explain the process of interpersonal communication. Discuss the Barriers - Term Paper Example As a sender, he can talk directly to the employees, or send an email requesting to have a meeting with them on a particular date. In this case, the perception of the receiver on the message sent influences the manner in which communication is interpreted, received and responded to. For that reason, the sender should be fully aware of the purpose of the communication and the receiver’s aptitude to decode and comprehend the message as far as interest and language is concerned (Hesse par 2). The Message Messages take various forms and can include signs, symbols or words. To avoid distortion, the sender must ensure that the message is simple and clear. Moreover, the receiver should take care of the body language such as facial expression if the message is to be communicated verbally. Finally, the sender must consider the abilities and the competence of the receiver, when creating a message, to reduce barriers that might hinder effective communication (Priya 5-6). For example, a ma nager who needs information from an employee on how to increase profits and heighten employee retention must ensure that he or she communicates in a language that the worker understands. Additionally, he must make sure that the employee is competent enough in that area; hence, the ideas given are credible enough to be taken into consideration. The Channel Priya (5) assert that the channels of communication play an imperative role in communication; hence, senders should select an appropriate channel or medium of communication to ensure that the message is not distorted. Examples of channels of communication are e-mail, phones, radio, television and internet among others. If an advertiser decides to place an advert in the radio or television, for instance, he should consider the audience or the people who will listen or see the advert. In that case, he must ensure that the intended people get to listen to the advert, and that the right language is used to avoid misinterpretation. It i s essential for businesses to choose when and how they will send their messages. A building society can, for example, only send messages about a new product to their members by email or text if that is the agreed channel of communication. It should be understood that sending of messages through the internet to persons who cannot receive an email results to miscommunication. Receiver The receiver or the decoder is the person who is responsible for decoding or extracting the meaning from the message conveyed. He or she ensures that a feedback is sent to the sender, and his work is mainly to interpret the message. In that case, for the message to be effectively understood and right feedback given, the receiver should be able to read and understand what has been written down. If not, this may lead to distortion of the message by the decoder, and an equally wrong feedback (Priya 5-6). Feedback Feedback is the most vital element in the communication process as it helps in determining whet her the receiver grasped the intended meaning. Without a feedback, the communication process remains incomplete. For instance, when one sends a short message through the phone to a friend and fails to get a feedback, it is likely that the intended recipient did not get the message, or did not understand it. In that case, the language used is imperative and both parties should communicate in a

Liability for nurses Essay Example | Topics and Well Written Essays - 250 words

Liability for nurses - Essay Example of performing a task and does not necessarily have to include accountability or liability in it; in addition, responsibility can be delegated while accountability and liability cannot be delegated (Cornock, 2011) Advancement of technology in the provision of health care to the patient is very vital in obtaining a quick and optimum treatment. However, the equipments if not used properly by nurses can lead to litigation issues in court. Some equipment usually stores the patient’s data and information, which should be confidential and private (Kim, Kim, & Lee, 2010). If a nurse forgets to store those data or information correctly can make other people access them and make them go public. This will result in a breach of patient privacy thus making the nurse liable for his/her action. According to Guido (2013), nurses need to be very vigilant while executing their duties to a void breach of ethical issues related to patient care. Advanced specialised care can make a nurse become liable for some of the action she/he takes the care. For example, when a nurse offers care that are beyond his/her scope as well as using equipments that he/she is not well oriented with can lead with, can lead to maim or permanent death. The nurse will be accountable for the action and risk being jailed. To promote quality health care amidst technological advances, a nurse should always be a Brest with the latest technology in use. The nurse should know its merits and demerits as well as attending a seminar to be taught on how to use the machine without infringing the patient’s rights. The nurse should read all the instructions and cautions before using a machine. In addition, nurses should work within their scope of work on what he/she was trained at, and document all the actions done while offering the service (Weinstein, 2009). If these are adhered to then nurses will utilise technology and avert litigations (Guido,

A Midsummer Nights Dream Essay Example | Topics and Well Written Essays - 1000 words

A Midsummer Nights Dream - Essay Example The work was not the most imaginative recreation of the play, but it provided a clear representation with engaging actors who allowed their characters to come through. The costumes provided a feel for the time period in which the play was set and the setting was creatively constructed, allowing for all of the elements of the play to have space in which to play out their roles within the story. The way in which the play was lit added a dimension to the overall production. As always, the text of William Shakespeare created a work in which the actors could suspend the disbelief of the audience and create a production that was magical, while full of beautiful commentary on the human condition. The play A Midsummer Night’s Dream by William Shakespeare, is a tale of comic twists, the story of young love in which the fae come to play their part by interfering in the lives of humans, twisting their desires to suit their own needs. The director, Kent Thomas, took a cold February day in Denver and transformed it to a warm summer evening. The play was developed around a classic setting with costuming that suggested Napoleonic France. The director situated the actors through their body language well within that time period, the production unified through ideals that created an atmosphere. The actores expressed this unified setting as they engaged more formally with one another, different than if it had been set in a lesser socio-economic surroundings. The characters seemed to be young aristocrats, their socio-economic status clear through their positioning on the stage. The work of the actors was well accomplished, the role of Hermia, played by Caitlin Wise standing out through her execution and presence. Something about her was engaging with the audience that placed focus on her when appropriate. At a moment when she was expressing a comedic frustration, her expressions were very readable, her projection of her voice filling the hall and focusing the audience on he r plight. Likewise, Helena Pistorius as Helena created a very believable character, her voice having a resonance that created a reality within her performance. As she developed her position within the play, she created empathy from the audience in a way that was unique to the role. Lawrence Hecht as bottom created a performance that made the audience laugh as it should, his portrayal with the donkey’s head unique in the way in which he expressed his role as the great queen Tatiana fell in love with him. However, it is the performance by Michael Wartella as Puck that still has me remembering the wonder of the play. He was clever, yet innocent, mischievous, but not evil as he comes across as a delightful fae whose only desire is to create trouble within both the human and fairy worlds. The way in which he expressed the character was not through evil, but through a feeling of joy in the accomplishment of his twisted sense of humor. His little devilries were executed with a belie vability that surpassed the breach of his true self, allowing his characterization to fully blossom and the audience to believe that he was not human, but a transcended being with the ability to muddle in the affairs of the heart. The costuming of the work was some of the most imaginative I have had the privilege to witness. The pieces broke through the time-period from which the play originated, adopting a Napoleonic point of view. The pieces were editorially reflective of the costumes of France during that time period, the dresses reflecting the empire waistlines that Josephine had favored. Therefore, the time period was set in the late 18th, early 19th century, the human characters reflecting this aesthetic. The costuming created a formal mood, the aristocratic air helping to set the socio-economic st

What Impact Have Successful Women Made In The U.S. Hospitality Thesis

What Impact Have Successful Women Made In The U.S. Hospitality Industry As Leaders - Thesis Example Due to its unique nature of activities and the high customer interaction, the expectations from the employees are very different from other industries. This in turn imposes different demands on the leaders and managers. Before proceeding ahead, it is very important to understand the concept of leadership and leadership styles practiced by the managers and supervisors. Leadership in very simple words is the act or process of influencing others to behave in particular ways that would enable them to achieve their common goals. A very important fact to notice here is that leadership is not restricted to the top level management, a leader can be found in any place of the organization. Leaders have many responsibilities ranging from arranging the work environment to removing obstacles in the way of success. This also includes support and guidance for the followers. They may use power or persuasion to achieve these tasks. This essay will start with a discussion of the increasing role of fem ales in this industry, followed by an analysis of the hospitality industry and the upcoming challenges. Further, we will highlight the practices, styles and aspects of leadership with their application to the hospitality industry. This will include a thorough analysis of the different theories of leadership. In the end, a conclusive statement will reinforce the findings of this work (Ryan, 2009). Increasing Role of the Females At present, even in the developed part of the world, the women are underrepresented in the management position and their leadership initiatives are not taken seriously by their male counterparts. However, as the time is passing by, the importance of leadership characteristics, more common in females are being appreciated and this makes them more suitable for leadership positions in certain industries. Hospitality is one of these industries and this has resulted in this sector witnessing a tremendous change as more and more women graduate with diplomas and degr ees in hotel management and join the workforce. This fact clarifies the concept that though both the genders despite having many similarities in their leadership style have certain subtle differences that have high degree impact. These differences are usually due to the inbuilt nature of both the genders. A very simple example of this fact is that women desire clear and open communication which leaves no space for confusion. They are therefore, known to prefer contingent reward leadership style. Contemporary Challenge One of the major most challenges of the hospitality industry at present is that of providing consistent services. Although many of them have a standard procedure for the recruitment of their staff, inconsistency in the quality of front line employees exists. The right form of leadership at the right place can help reduce this problem to a great extent. Importance of a Correct Leadership Approach Other then improving the service quality another important aspect of corre ct leadership is based on the popular saying that states that â€Å"people do not leave their jobs, they leave their managers†. This shows the importance of the role of leadership. A huge amount of money is spent on the recruitment and training of individual. According to one source on an annual basis it is up to ?866 million alone in the hospitality industry. Therefore, it is very important to control the turnover rate in order to secure the company against any negative, financial consequences. Here, another point to highlight is that, correct leadership is required at all levels of an organization and not just the top level. A generalization indicates that there are three major levels at which it is crucial. These